Digital Signage Systems – How Do They Work?

Digital signage systems are commonly used in the marketing and advertising industry these days, and
that is understandable: these systems are affordable, efficient and visible, and they can easily add to the
brand awareness of every small or medium-sized business. Transit systems as well as retailers and
corporations all around the world have been using these systems for decades, and you can see them in
campuses, on the subway, on your way to work, inside various government institutions and so forth. The
golden rule of these signage systems is to place them in a visible place, one with an intense traffic: the
more people see it, the higher the conversion rate will be.

What are the Benefits of Digital Signage System?

One of the most notable benefits of digital signage systems is that they are very versatile and they can
be used to promote just about anything. Their wide array of application is what makes them so sought-
after these days, and companies rely on digital signage to show meeting schedules, to promote their
latest products and services, to welcome their guests and visitors and so forth. This can be an
enormously powerful tool in the retail industry, and it can be used not just for product placement and
branding but also for keeping the customers engaged and entertained. Affordable, durable, easy to
place and very visually appealing at the same time, digital signage can significantly improve the client’s
shopping experience and can increase what is known as “brand loyalty” at the same time.

There are tens of different types of signage panels and systems available on the market: some of them
are static, meaning that the message or image is directly printed onto them, while others are dynamic
and they feature a moving image. All these types can influence the customer experience in a positive
manner, if used correctly. Having said that, here is a deeper insight into some of the most important
benefits of using digital signage these days:

Instant and Durable Promotion

As you may already know, a digital signage panel or system will start to promote your business or
service as soon as you install it. Time-effective and easy to update, digital signage allows you to easily
change the information on promotions for products, or for specific customers, unlike it happens with
static signage, and this will certainly save every marketer a lot of time and hassles.

Increased Revenue and Brand Awareness

Just like any other promotion tool, digital signage is also known for increasing revenue and brand
awareness, at highly affordable prices. Regardless of whether you are a start-up entrepreneur who has
recently launched his business and wants to “put it out there”, or if you have decided to diversify your
target market and make your current customers loyal to your brand and your brand alone, digital
signage can certainly come in handy. By including a jingle, a color code or the motto of your company or
business in the message you try to send via the digital signage panel, you will be able to increase the
user’s shopping experience and to uplift your sales at the same time.

Versatility

As mentioned above, digital signage systems are very versatile, thus allowing you to use them both
indoors and outdoors, regardless of the weather conditions. For instance, you can use them for in-store
digital advertising as well, if your purpose is to increase the sales at the point-of-sale (the store, in this
case).

Digital signage systems are so volatile that they allow you to instantly upload and update a variety of
different media files, from power point presentations and video or flash files to text, graphics,
interactive presentations, polls, surveys, contests, RSS feeds, cable feeds, streaming and so forth.
Digital Signage Can Motivate, Inform And Compel The Audience
Digital signage is used for a wide array of purposes, not just for marketing and advertising: for instance,
these systems are commonly used nowadays to warn people about security threats, fires, severe
weather and such. Nonetheless, when it comes to business, digital signage panels are an outstanding
way to compel your target market and to inform them about new products and services, as well as to
motivate them (with contests, promotions, reward programs, loyalty programs and so forth).

What Makes The Digital Signage Systems By InnoVisual Stand Out?

InnoVisual Sdn Bhd is a high-end audio-visual company that was incorporated eight years ago, and that
has been providing products and services of the highest quality ever since. Managed by skilled and
highly trained professionals, InnoVisual specializes in a wealth of customizable business solutions at
affordable prices. The skilled marketing specialists at InnoVisual can easily come up with an efficient and
tailored promotion idea based on your business profile and niche: these professionals rely exclusively on
state of the art technologies, they have a solid background in the field and they can come up with
complex and fully customized digital signage systems that will greatly benefit your business over the
years.

Regardless of whether you have your own idea and you want to “bring it to life” with the help of a
professional digital signage panel that would stand out from the rest, or if you lack creativity and you are
looking for some inspiration, you can always count on InnoVisual Sdn Bhd to provide tailored, creative
and highly efficient services designed to take your business, your product and your service to the next
level.

InnoVisual has been offering high-quality digital signage products since 2007, and it has worked with
tens of businesses from all over the world. The team of skilled technical specialists and certified and
highly trained marketers and promoters can come up with a truly personalized and efficient message
that will not only increase your brand awareness and visibility, but also boost your sales and increase
your target market and your business’ conversion rate. No matter if you have a business in the
corporate sector, the healthcare industry, the education field or the oil and gas industry, you can always
count on the specialists at InnoVisual to help you promote it in a fast, efficient, affordable and
professional manner. For more information on the digital signage panels and other marketing services
provided by InnoVisual, visit the official website at http://www.innovisual.com.my/